Messaging + Tone

Once the advertising strategy is in place, we develop key messaging tactics based on your business needs. We then create personas and establish audience segments, eventually forging a tone of voice your viewers will listen to and remember.

“If you were an animal, what would you be?” is one of many exercises we use to figure out the best tone of voice for your brand. As for us, we’re bats.

Audience Behaviors

We narrow down specific target audiences based on analytics and industry trends, among other tactics. Then we find common behaviors within those audiences and look for how they react.

Personas

Departure creates detailed personas relating to your brand. Each persona describes all the nuances and behaviors of that audience, which allows us to craft specific messaging within the advertising campaign.

User Flow

We study how different audiences go from not knowing anything about a brand to purchasing that brand’s product. We look for key behaviors that can convert to advertising messaging.

A/B Testing

We’re firm believers in comparing different types of messaging within the same concept. We’ll craft and share different pieces of content to eventually find what sticks.

Questionnaires

We often run focus groups and send out questionnaires to get live and honest reactions to the advertising, which we then use to tweak the messaging and tone of the campaign.

Featured Advertising

Lowe's

Medtronic

Dallas Office

(415) 420-3608

art.simmons@departure.studio

San Diego Office

(858) 472-8000

art.simmons@departure.studio