Concept Development

We believe concept is king. It’s the most important aspect of everything we do at Departure, and the key ingredient to all our advertising campaigns. We analyze data, personas and audience behaviors for the next big idea fit for your design project.

We won’t reveal all the tricks we use to come up with ideas, but below is a sample size of tactics we use to get your brand outside the friend zone.

Messaging Exploration

Sometimes it’s easy to articulate the goal, but tough to get it on paper. We’ll take care of the tough parts for you and articulate effective, relatable and memorable messaging and craft it towards anyone who will listen.

Media Strategy

What good is a billboard if your audience doesn't drive? We address those strategies when choosing where and how your ads will live. We find the best mediums based on strategies specifically catered to your brand only.

Art Direction + Copywriting

We work tirelessly to create the big idea best fit for your design project. Then we’ll execute that idea with stunning visual prowess and copy Shakespeare would plagiarize.

Audience Personas

We work with our clients to attain customer insights and create audience segmentation strategies. We use these insights and leverage technology to deliver unique 1:1 design experiences.

Competitive Analysis

We create thorough industry surveys and recommend both short-term and long-term advertising strategies for meeting core business objectives. We determine specific areas of future growth and expansion so that our clients stay one step ahead of the competition.

Collaborative Brainstorming

We believe great design concepts and ideas can come from anyone at any time, which is why we encourage constant collaboration between us and our clients.

Featured Design Work

Maxx Belts

Logo Collection

Dallas Office

(415) 420-3608

art.simmons@departure.studio

San Diego Office

(858) 472-8000

art.simmons@departure.studio