Maxx Belts

Luxury Fit for Your Game

Maxx Belts is golf's first slide belt made of authentic skins that users can fully customize. Departure was asked to build the brand from the ground up, so we took out the big stick and stepped up to the tee box.

Client
Maxx Belts

Services
Concept Development
Brand Identity
Brand Guidelines
Responsive Design
Social Media
Messaging + Tone
Web Development
UX/UI
Data + Analytics
SEO

Building the Brand

Developing a strong, unique logomark was crucial for this brand to stand out from the competition. Considering the complexity of what Maxx had to offer, with an upwards of hundreds of thousands of belt combinations, we decided to keep the mark itself simple and identifiable on any surface. We concentrated on the slide belt technology, and the "teeth" used to lock the belt in place. Combine that with a strong, curved "M," and the mark was ready for tournament play.

Logo Development

Typography

Typography In Use

Icon Set

Icon Set

Business Card Design

Package Design

When it came time to designing the packaging system, we wanted to create as much of a luxurious experience in presenting the belt and the user would get when wearing it. We used advanced printing techniques like soft touch and letterpress to create a feeling of elegance. We also included personalized messaging pieces like fitting guides and a handwritten letter, both of which drive the concept of complete customization.

Packaging System

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Marketing Collateral

Departure developed an extensive set of marketing collateral in efforts to extend the brand to various channels. From both digital and print catalogs to condensed product lines, we engaged potential buyers from all angles, all while keeping the brand messaging consistent.