BBQ Republic

So-Cal BBQ with a kick

BBQ Republic has been serving award-winning, Texas-style BBQ for years, but their brand was lacking flavor. Departure helped add spice to their look with dynamic new menus and tasty marketing collateral.

Client
BBQ Republic

Services
Concept Development
Menu Design
Marking Collateral
Messaging + Tone
Social Media
Illustration Design

A Tasteful Design

When we began this project, we wanted the menu to look and feel just as smokey and gritty as the delicious barbeque. We selected bold, bright colors paired with a slab-like typography and added a stenciled illustration style to bring it all together. With the big type and bold colors, those that have dined have said it's much easier to their food, and that the overall vibrance has been enhanced. Now we're cookin.