BSN SPORTS

BSN SPORTS is the industry leader in providing uniforms, apparel and equipment to programs across the country. Their website needed to be updated to match the growing success of their company. Departure upgraded the visual aesthetic, user experience and overall brand experience.

Client
BSN SPORTS

Services
Concept Development
Brand Guidelines
Responsive Design
Messaging + Tone
Web Development
UX/UI
Data + Analytics
SEO

Out with the Old

The current BSN SPORTS web presence was all over the map. From inconsistent brand extensions to out-dated pages to a choppy user experience, the company wasn't getting near what they should've from their website visitors. The first step in this website upgrade was to align all the brand elements, create consistency across the experience and most importantly, simplify everything.

Screenshots of the old website

The New BSNSPORTS.com

Simplicity was at the utmost importance for the new website experience. We also wanted the user to be able to interact with the elements and immerse themselves with all that BSN SPORTS has to offer. With subtle UX attributes combined with powerful visual assets, Departure cleaned up and dramatically enhanced the experience all at once.

Full Home Page

Interior Page - Campus Branding

Sport-Specific Pages

Uniform Pages

Landing Pages

BSN SPORTS does a handful of promotions every year. Departure created a templated system for the various promotions, making interactions and conversions simple for the user. We also created separate brand identities for each of these promotions, giving them their own unique look-and-feel. A more in-depth dive into these promotions can be found here.

Promo Page - Fanwear Frenzy

Promo Page - Dunkd Challenge

Promo Page - Intramural T-Shirt Contest

Promo Page - Great Strides Giveaway

Dallas Office

(415) 420-3608

art.simmons@departure.studio

San Diego Office

(858) 472-8000

art.simmons@departure.studio