BSN SPORTS

Branding & Advertising

BSN SPORTS is the industry leader in providing uniforms, apparel and equipment to programs across the country. This case study highlight various design and advertising projects we've completed over the years.

Client
BSN SPORTS

Services
Concept Development
Design and Layout
Wireframing
Digital Asset Library
Design System

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Building a Tight Brand

We worked closely with the BSN SPORTS team to develop and thorough and comprehensive brand guidelines document highlight all elements of the brand. From a typography to color palatte system to icons, image treatments, logo sizes and more, this was quite a robust project, ensuring the BSN SPORTS brand remain consistent in every piece of communication.

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Showcasing the Brand System

Once we established the brand and all the design elements that went with it, we begin to put the guidelines in motion with various pieces of collateral. Never thought we'd design a truck!

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Outdoor Ad Campaign

In order to push jersey sales, we created a series of simple headline-driven billboards and outdoor ads. These ads used negative phrases you’d think pertained to a team’s performance, but instead focused on their attire, with BSN SPORTS acting as the solution.

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Interactive Ads

To highlight the customization capabilities of My Team Shop+, users type their school name into the leaderboard ad, which then interacts with the portrait ad below to produce real-time apparel branded with the selected school. Users could then open their spirit store and buy the apparel immediately.

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Personalized School Ads

In an effort to get the school's student body pumped next week's game, we provided a serive where schools provided their opponents for the upcoming week and we created headline-based ads poking fun at them. Below are just a few custom ads we created for schools around the country.

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Brand Campaign

We worked with BSN SPORTS to develop a brand campaign that brought the "Wing" in the logo to the forefront of the visuals. A simple campaign, these pieces simply highlighted how BSN SPORTS is behind every great sports moment.